MintShift

Your kid is growing up.
Their money education shouldn't be left behind.

Mintshift is a family financial literacy platform built to help raise kids who
actually understand how money works. And it’s launching soon!

Until then? We’ve got something for you!

Is your family is money-ready?

Fill out the research-backed
Money-Smart Family Readiness Checklist
to see just where your child stands.

It’s free, interactive, and gives insight on just how money-smart your child is

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Got it! Taking you to the guide now…

Most kids will never get this in school.

Only 1 in 4 U.S. high schoolers is required to take a personal finance course before graduating.¹

That means millions of kids enter adulthood without ever learning how to budget, save, invest, or build wealth — no matter how well they did in class.

Mintshift exists to change that. Starting at home. Starting now.

¹Next Gen Personal Finance, 2024 State of Financial Education Report

What Mindshift Does

An adult helping a child draw with colored pencils on a piece of paper at a table.

Age-Appropriate Learning

From earning their first dollar to understanding how investments grow — every lesson is designed for where your child actually is, not where a textbook assumes they should be.

A family of three having breakfast together at a white dining table in a bright room. A man, woman, and child are sitting, with the man and woman drinking from cups. Windows and white curtains are in the background.

Built for the Whole Family

Kids learn best when parents are part of the conversation. Our resources give you the language, the tools, and the confidence to make money a normal topic at home.

A woman handing a $5 bill to a young girl with the words 'free be mine' on her pink striped shirt.

Habits That Compound

We don't just teach concepts. We build habits. The financial behaviors your child develops now will grow with them — and that's worth more than any single lesson.

The data is clear. The window is now.

68% of teens want to learn about money in school. Only 31% get the chance. — Junior Achievement USA, 2024

Kids who receive financial education at home are more likely to save, budget, and avoid high-interest debt as adults. — CFPB, Financial Well-Being Research

Financial habits and attitudes begin forming as early as age 7.— University of Cambridge / Money Advice Service

Learn more

Your kid is growing up.Their money education shouldn't be left behind.